Our Beginning...
Joee, Denise and Tug
I have always loved fashion! My friends have always asked me to dress them. I have a natural eye for "putting it all together". What could I do with what I love most? I was in a career for years that did not provide me with the flexibility to be a mother and wife in addition, to my long hours. I have always wanted something of my own that gave me my own identity, but allowed me to, first and foremost, be there for my family.
One sunny day here in San Diego, my husband and I were on an outing. We walked into a little boutique that was wall to wall fashion jewelry! I actually gasped! I said to my husband "I would love to have a boutique like this!" This was my inspiration, something so simple and something that changed my life!
Realizing the hours that a boutique would require away from my family, I pursued other means of making my dream come true. I understand the emotions that many working women experience in their daily lives. I wished to share with other woman the opportunity and pride of having your own business, the freedom of setting your own hours, and the independent feeling of having something of your own! An opportunity to get together with friends while building new relationships and yet, still having fun!
I have always possessed a positive attitude, but like most, when an opportunity presented itself, I was hesitant. I was not sure if I should take that chance. I now truly believe in destiny. I can say unless you experience it and take that chance, you will never know. This has been a wonderful life change that I hope to share with others like me. Those that may be afraid to see that opportunity and go with it! I have never been happier in my life and to know that I can help others accomplish that feeling makes it even better!
It has been a long journey but worth every minute for me. I hope that I can help make some dreams come true for others. The pride I feel every day is so wonderful and to be able to share with others and watch them succeed is the greatest gift!